Designing for People Blog

Design thinking: strategic design

Design thinking: strategic design

"Nokia and Blackberry were skating to where the puck was going to be…while Apple and Google were…switching the game to water-skiing" https://t.co/vtYvbN6J1t — John Lee (@Jdlee888) April 1, 2017

Cost of misaligned objectives

Cost of misaligned objectives

Red-light camera grace period goes from 0.1 to 0.3 seconds, Chicago to lose $17M | Ars Technica. Milliseconds matter https://t.co/caYIjMG2s5 — John Lee (@Jdlee888) March 24, 2017 Red light cameras can save lives, but...

Failures to remember to pills kills

Failures to remember to pills kills

David Pogue — tested 47 pill-reminder apps: 125,000 Americans die every year because they don't follow directions https://t.co/w4bia26V56 — John Lee (@Jdlee888) March 25, 2017

Correct design only obvious after testing with people

Correct design only obvious after testing with people

The user testing that produced the telephone keyboard that, in hindsight, seems like the only reasonable solution https://t.co/lKd2NUVoPp — John Lee (@Jdlee888) April 1, 2017 Telephone keypad layouts seem intuitive now but weren't inevitable....

Nudging people to their limits

Nudging people to their limits

How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons: Nudging drivers with goals, badges, and defaults. https://t.co/iqYoCRBXvE — John Lee (@Jdlee888) April 3, 2017